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With our service department moved into it’s new location, we now have the space to revamp our Heritage Toyota Scion sales floor! This Sunday, we’ll be taking the current Toyota sales floor and moving it to the back of the building where our service department was previously. This is only a temporary move until we renovate and improve the front of the building, then we’ll be right back where we’ve always been! 

We had our new representative, Hank the Huppet, explain to our sales team what’s going on… 

Zombie Run 2012

This past Saturday we had the opportunity to help sponsor the Zombie Run, which partnered with Smile Train, at the Champlain Valley Fair Grounds. We chose the two trucks on our lot that best fit the description of “Zombie-Killing Trucks,” and set them up at the finish line for all to admire. 

ZombieRunTrucks

We asked the question, “If you could choose a truck for the zombie apocalypse, would you choose the workhorse Ford F-350 Super Duty Lariat or the offroader Toyota Tundra Double Cab Rock Warrior?” 

Well, which one would you choose?

Septembeard: Grow Some. Save Some.

August was drawing to a close; the leaves were green, the sun was hot, and my phone was ringing.

“Hey, it’s Larry. A few sales guys and I are going to do Septembeard. We grow beards for the month and people sponsor us and donate money to prostate cancer research. Think you could help out?” 

“Absolutely.”

I was immediately on board. I was so excited to participate, to out-fundraise, to share the team’s progress, to inform Burlington and all of Vermont what we were doing, and then it hit me. I can’t grow a beard. I just can’t. I guess I could have tried harder, could have focused more time and energy on growing a beard, but I think Larry meant for me to help with the behind-the-scenes aspects and leave the beard growing to those genetically capable: the men of the H-Team.  

A little deflated but a lot determined, I took to my computer and designed signs to be hung around the dealerships, encouraging the Heritage men to grow beards and encouraging the Heritage women to encourage those beards. (You never know what some good ol’ follicle encouragement can do!)

Septembeard Sign

At the end of sign-up, seventeen brave, brave men throughout the dealerships had committed to a month of follicle flourishing.  It was quite a sampling of employees; from Ford Parts warehouse staff to Toyota sales managers, and from our website coordinator to President and CEO. Everybody was ready to bring their B-Game. Beard-Game. Grade A B-Game. Everybody was ready to grow a beard.   

H-Team Beardfore

As you can see, not all 17 started clean. Dan got about two day’s head start, and Rich has always rocked a wicked walrus ‘stache and decided to grow out the rest of his beard for charity. The days passed, the beards grew, and we had 2 of the original brave 17 succumb to the blade. We even had posters made to inform our customers why some salesmen had scraggly beards, but it wasn’t enough. Both Mason and Jason shaved over a basin, and got back to clean facin’. Alas, the remaining fifteen grew on. 

Pardon Our BeardsMidBeard


The days were growing shorter, the beards were growing longer and the month was drawing to a close. We had 14 employees from across our South Burlington campus shun shaving for the month to help raise money for prostate cancer research. We raised a total of $446 during the month of September and Heritage Automotive Group matched that, bringing the grand total to $892. 

Bearded

Septembeard defines itself as: “…an organization with a simple, focused goal: eradicating prostate cancer, the second leading cause of cancer deaths in men, in our lifetime. And with your participation and financial support, our goal is within reach. Be part of something bigger than yourself, and look good, while doing good.” While we might not have raised and donated the most money, we’re proud of each and every employee who participated and donated to such a great cause. All of that money goes straight to prostate cancer research, and that makes it all worth it. We’d also like to extend a big thanks to the Burlington, Vermont community for your support and donations; we couldn’t have done it without you. 

Upcoming contests!!

Hello everyone and Happy 4th of July! We have 4 contests going on right now, so to make things easy, we’re posting them all here! Click on the image to be brought to the entry form and good luck!

From our White River Toyota store, we’re giving away tickets to the New Hampshire Motor Speedway! 

From Heritage Ford and Heritage Toyota Scion in South Burlington, we’re giving away tickets to Saint Michael’s Playhouse to see the Irish comedy, “Over the Pub.” We have tickets for two different dates, so make sure to take a note of which one you enter in!

Good luck to everyone and be sure to stay tuned for more contests! 

More Love Scholarship: Raven

Each semester, Heritage Automotive Group provides a scholarship to a member of the Burlington Boys and Girls Club to help fund a student’s education. This past semester the scholarship was awarded to Raven T, a student at Champlain College in Burlington, VT. With the help of Mt. Mansfield Media, Heritage Automotive has published this video covering Raven’s story:

New Commercials

Hello everyone!

Again, our apologies with our blogging absence as of late; we’ve been very busy perfecting our new websites as well as working on some new marketing. We have uploaded 4 new commercials in the past two weeks, and we’d like to thank Mt. Mansfield Media for their work!!

First, we have “Rusty Stuck in the Mud” featuring everyone’s favorite logger, Rusty Dewees and his cat, Scarlet. Watch Rusty test the towing limits of a Ford F-150 in the spot here:

Keeping with our Rusty Dewees theme, we’ve released a new Dinky Loggers commercial for Heritage Ford. See two employees, Steve Lehr and Steve Connors of our Heritage Ford store make their commercial debut here:  

The H-Team members everyone knows and loves, Andrew, Toby, and Charlie are back in this newest Heritage Toyota Scion commercial, “VooDoo Certified.” See what happens when someone seeks guidance in purchasing a Toyota Certified vehicle here:

Lastly, our White River Toyota store wants you to meet “Mini-Pete,” the younger version of White River Toyota’s general manager and 32-year Heritage Automotive employee, Pete Stoddard. Even at a young age, Pete Stoddard knows “It’s All About People,” in this newest spot:

I hope you’ve enjoyed watching our commercials, they’ll always be uploaded to our YouTube here.

Drive One 4UR School: A Success!

First, we would like to send out a big “Thank-You” to everyone who came out this past Saturday to the Williston Central School and took part in Ford’s Drive One 4UR School Fundraiser. You helped us raise $2480! We had over 120 different families stop by for a test drive, while the event was staffed by 20+ volunteers from Williston F.A.P and 10+ employees from Heritage FordEvent

We had quite a steady stream of drivers from 8am right up until 4pm when we began to break down the event, allowing us to fit in 124 test drives. Around 10am, Rusty Dewees stopped by and stood out by the road, rounding up more people to test drive a Ford. To see more photos, we have posted an album of from the event on our Facebook, here. 
RustyDewees 

This truly was a great community event and we couldn’t be happier with the results. With $2480 raised, the Williston F.A.P can purchase materials that the budget doesn’t allow. Again, thank you to all of our customers and community members who came out and test drove a car for this event, we couldn’t have done it without you!

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